Friday, November 25, 2011

SEO mistakes that can deteriorate your web ranking

SEO or Search Engine Optimization is a vital tool in the hands of internet marketers to increase quality traffic for your online business. Although, it may appear very simple but a small SEO mistakes can prove fatal for your online business.

Below are discussed the top SEO mistakes that can give you low rankings in the search engine results.
  1. Targeting the wrong keywords is one of the biggest SEO mistakes, which sometimes even a SEO expert can commit. At time one may use keywords that describe their website however; the user may not use these keywords while making a search. To make this task easy, you can make of a keyword suggestion tool such as the Website Keyword Suggestion. This may aid you in finding appropriate keyword for your website.

  2. People also tend to use too much flash content and graphics while designing their website. Although, this would make your site attractive but, search engine crawlers only go through ‘text only documents’. So, to be listed by major search engine such as yahoo and Google, you must include good quality content about your product or services.

  3. You must mention the keyword or important search phrases in the < title > tag. This would help to optimize your website. Apart from this, the text used in the < title > tag would also appear when the user makes a search for your page title. In general people include their company name or product in the title. If you want to mention your company number put that in the end of the title. You just need to maintain the balance between leaving the title tag completely empty and stuffing it.

  4. Including the JavaScript for navigation is not an issue while building up your web pages, if you are considering the fact that the search engines do not read JavaScript. Thus, when making use of the JavaScript menus try and create a sitemap or forming the links in a no script tag.

  5. Amongst the various SEO mistakes, this one you must avoid completely to enjoy easy SEO of your website. Don’t opt for many back links and back link spamming. In fact, you should use only high quality back links as they will attract more traffic and generate higher sales.

  6. Another SEO mistake a lot of people commit is to underestimate the value of a good URL. It is essential to include the keywords in the URL, which means the domain itself or file names, this would increase the ranking of your site on the search engines.

  7. A number of SEO experts pay too much attention on the Meta keywords and description. In fact, Meta tags are considered passé as such tags do not ensure higher ranking of your website.

  8. People also tend to ignore maintaining their website on regular basis. Having consistency in your website and optimizing it by keeping an eye on the changes in the ranking is very crucial for the success of your online business.

  9. In the process of links building Mismanaging links is unacceptable in SEO campaign. So, always make sure that the keywords are spread uniformly across your website.

  10. Another mistake most of the online businesses make, is to expect immediate results from an SEO campaign. It should be remembered that SEO is a continuous process and to get the required impact on the ranking of the website it will take time.

I am sure you will certainly avoid the above mentioned SEO mistakes while creating your website so that you achieve high ranking with the search engines.

Thursday, November 24, 2011

Tips to Optimize your website for Mobile Users

In the 21st century, where everything is tech-savvy, you can directly connect to the World Wide Web through your mobile. With Smartphone, tablets outshining the number of computers, most of the users are making use of mobile devices for surfing the net and other online transaction. Keeping track of this thing, more and more businesses are developing a mobile-friendly online approach. But, to face cut throat competition and have an edge over your competitors it is vital to optimize your mobile site. Moreover, by Website Optimization you can easily reach your potential customer. Numerous studies conducted have also found out that if you have a mobile website there are 51% more chances of website visitors doing business with you.

I suggest the following points that you must bear in mind for Search Engine Optimization of your Website for Mobile Search.
  • Mobile phones are not equipped for typing long search queries. Most of the queries are restricted to one or two keywords. So, it is important to have shorter keywords or just keywords to attract more mobile traffic.

  • In general mobile searches are carried out for local products or services. Thus, the SEO for mobile search should be in such a way that it is able to reach out to the local customers. Most of the times, you will see mobile users make use of such searches to find out about local eating joints, local shopping places and so on.

  • Just like a regular website, a mobile site also needs promotion in order to get high ranking. Thus, you need to submit your site to prominent mobile search engines, directories and mobile portals. Moreover, a mobile user doesn't always make use of Google, but goes directly to the site he or she is aware of.

  • In mobile searches people don't have the time to go through long pages. Your mobile website must be created in such a way that it has shorter text length. However, this does not imply that you should leave out any significant keyword. Just keep in mind that you need a balance of the number of keyword used, neither they should be stuffed nor completely excluded.

  • Mobile search categories mainly include news headlines, weather forecast, share market, sports results amongst others. So, if you plan to make a site on any of these topics or you already have sites on these then, it is important to optimize your website to be mobile friendly. Otherwise, you might lose out of valuable local business. The other possibility is to have two versions of your online business one for the desktop users and the other for the mobile users.

  • Do remember to include Meta.txt in your mobile website. In case your entire site is not accessible still your site will be listed in the search results.

  • Finally, it is equally important to preview your website to know how it would actually appear on the mobile devices. However, this does not mean that you need to go through each and every mobile device. You can check your site on the most well-known ones. Any distorted appearance on the mobile will discourage the user to have a look even on the desktop site.

With all this information, I would like to say that although mobile search is relatively a new concept but with the increasing number of mobile searches, the days are not far away when such search will be at par with the desktop searches.

Use Social Bookmarking sites to increase your web traffic

Web Traffic is something online bloggers or web site owners looks forward to. In short, more and more people visit the website, the hiring ranking it would receive on the search engines like Yahoo, Google etc. One strategy that many internet marketers makes use of is to include the Social Bookmarking sites.

Through the Social Bookmarking sites you can share your favorite links with various people all around the world. So, now I will discuss some effective ways, which can be easily followed to get traffic from social booking site.

  • The first and foremost way to use social bookmarking site to drive traffic is to make the first paragraph attractive. Well framed headline and good description can help you to a great extent to get the attention of the visitors. The first paragraph will give the readers an idea of what the site is all about and thus if it is poorly written the visitors will get a wrong notion about the site.

  • Content is something that should always be original and related to the site. Bookmarking sites also give high importance to good quality content. So, make it a point that you don’t use junk content on your site. It should blend well with the site and also be informative.

  • You should make sure that the articles you post on the social bookmarking sites must also have attractive headlines. This is because the headlines are the first thing that the readers notice in the content.

  • When making a submission to bookmarking sites take extra care to select the right category, which is in close relevance to your site. This helps you to reach out to your target audience easily. Apart from this, don’t over do by submitting your site in additional categories in the hope of attracting more traffic.

  • Not just submitting content but timely submission is also equally important. This affects the type of exposure your website will receive. Moreover, for most of the social networking sites there is only 24 hours in hand to get to the front page. So, if you post content when the users are not available you will waste valuable time. Usually submitting on weekdays is better to attract more traffic.

  • You just don’t need a profile on the social bookmarking site but you require to build up your profile. As interesting profiles have more chances of being noticed by others.So, it is important to be actively involved in the site you have joined. You should comment on the submissions you like, join other communities, bookmark pages. A regular user who posts interesting content is bound to get more notice than non active members of social bookmarking sites.

  • Most of the users of social bookmarking sites are from English-speaking countries. So it would be recommended to submit your content in English only. If you need the story to be in other languages always remember to include an English translation.

  • Always cross check your facts before posting them. Users will not be excited to get wrong facts and might leave negative comments or voting.

  • People prefer those sites that have RSS feeds and newsletter subscription. As this will encourage the users to visit your site again and again. Also, place these in such a way that they get maximum visibility.

So, just make use of the information given above and I am positive that it will make a big difference to your profile and you will enjoy more visitors.

Easy ways to optimize your local business

Search Engine Optimization services have been used since decades to enhance online businesses. However, it does not make sense to get global presence if you have not made a mark for your local business in your city.

In today’s competitive market, people running online business prefers to hire SEO Companies that can help them target local as well global visitors. So, let us discuss the reasons to optimize and get the most out of local search.
  • First of all, targeting local customers help to build brand awareness about your products andservices for this you should ensure that you make use of local keywords to optimize your website. For example if you are located in New York and your business is to provide cab services then your key phrase must be “cab services New York”.

  • Moreover, by winning the trust of your local customers you will be able to capture the attention of the customers in other parts of the world easily giving you an edge over other online businesses.

  • Another and probably the most important reason to use SEO for local searches is that because such a area oriented search is not just affordable but it also results in increased ROI.

In order to optimize your website for local business, you must include on page and off page optimization along with some additions. With the following tips you will effortlessly get web presence in local results.
  • The most vital step is to include your city name to the Meta tags. You should add city name to the keywords, in the title, keyword tag and description tag of the webpage.

  • Make use of Google Local Business Center to promote your local business. Google allows you to submit your website description in its local business center free of cost. Thus, every time a visitor is searching for the product and services you are offering, a snapshot of your business along with a map will be shown.

  • One of the most important aspects of Search Engine Optimization is to create High Quality Backlinks. It is a measure of the website’s popularity. This can be easily done by submitting your web portal to internet yellow pages, PR search directories, Google webmasters tool and local search engines.

  • Another thing you should keep a note of is that you should select an appropriate service provider. Say for instance your business is in the United States and your domain is hosted by a service provider who is in Australia, then in all probability your website will achieve top ranking only in Australia. This is for the fact that the search engine will deduce your website to be an Australian website and make it difficult to attract traffic in your local area, which is the United States.

  • Today, social networking sites such as Twitter, Facebook etc are able to attract more traffic to websites than search engines. You can, thus, endorse your online business for free and precisely to those interested in availing your products and services. Moreover, the local groups on these sites can be catalyst for endorsing your business.
So, optimize your website for local search today and enjoy increased lead generation, sales and profits.

Thursday, November 17, 2011

Breaking the SEO myths - Find SEO Tips

We all know that the SEO campaign is utilized to promote your online business; however, there are a lot of things that we read about SEO which are just a misconception. Below are discussed some search engine optimization myths that you must know about to attain desired search marketing results.

To begin with, it is a general belief that stuffing your website with keywords will ensure a higher ranking on search engines. Sometimes people even make use keywords that don’t even make sense, which makes the content appear unprofessional. But, in reality there is no set number of keywords that must be used to make your website number one. People also believe that use of header tags on your site is another way to achieve high ranking in search engine. But this is also an SEO myth.

Another, SEO myth is that the content on your site should be of at least of 250 words. This is because with such a word length you can have 3-5 keywords on your page. Rather than the word limit, it is the quality of content that matters. So, feel free to use any length of content for your website but just remember, it is the potential customers that you have to impress not the search engines.

If you think that filling out forms and submitting to search engines will be of help, you are mistaken. The manual submission of your Site to the Search Engines does not help to increase the rating of your site. In fact, the sites are ranked using the process of web crawling. You should just concentrate on the quality of the site and the content and keyword usage.

With all this information you can easily distinguish between which SEO myths are facts and which are not true. This will surely help you to create a search engine friendly website.

Save your online business from SEO frauds - Tips and Tricks

Today, to promote your online business you need to hire SEO services. Where a good SEO company can give your business the right exposure, SEO Fraud and Scams can ruin it. However, by keeping the following SEO Fraud tips in mind you can easily figure out whether the SEO company you are planning to appoint is genuine or not.

A Fraud SEO company will generally make use of unethical SEO practices such as - keyword stuffing, link spamming, cloaking or sneaky redirects and Doorway pages etc. Also, such SEO company will put your links on those websites that are not related to your website. Link spamming is not allowed by any search engine and thus your website gets low ranking on search engines. Moreover, by resorting to such techniques your website can be penalized or in worst case scenario you can be debarred by the search engines.

Another way to identify SEO Fraud and Scams is that it will use poor keywords to optimize your website. They lack the professional capability to figure the right keywords and as result your website does not climb the ladder of search engine ranking.

You can not do the SEO of your website within a short period of time as it is a continuous process.  In fact, search engines like Google keep a tab on your website’s history. They only rank websites that are up to date. One of the classic signs of a SEO fraud is that they charge a onetime fee to update and increase your website’s ranking.

Even if a SEO company promises to get to higher traffic it does not mean that your sales will also increase. So, it is important to check out a SEO’s portfolio before appointing them. Also, a SEO company should take in to consideration each and every SEO detail to target potential customers.  If you miss out on a single detail you can get zero ranking.

Most of the times, you can identify a Search Engine Optimization Scams when the company guarantee top rankings.  No matter, how good a SEO company is, it can not assure you higher search engine ranking.
A fraud SEO company will also claim to increase the traffic to your website by getting it listed in various search engines. But in reality you don’t require many search engine listing. You just need to be listed in those search engines that are liked by your target audience. This is what most of the fraud SEO companies lack in. A fraud SEO company does not give you timely and appropriate reports of the traffic received by your page.

So, before you decide to hire a SEO company read the fine print and pick up a firm that makes realistic claims. It should give you increased traffic by making use of the latest and ethical techniques of search engine optimization. A company that offers you assurance of top ranking is certainly indulging in Search Engine Optimization Scams.

Wednesday, November 9, 2011

Some social media marketing tips and tricks!

When used in the right way, social media can work wonders for your business. 

In this write-up I will provide you with some synergistic social media marketing tips and tricks to market your content as well as ideas plus help them to spread to a global audience. 

I am sure these incredible tips and tricks will benefit you and your business greatly.

Here you go!!
  • You must produce inspiring, enlightening and awesome content which is so compelling that people would like to share it. All media is about good content and my dear this holds true for social media as well.
  • You must write regularly and consistently. Only then people will come and visit regularly.
  • Update your facebook page with your posts right after publishing.
  • Provide content plus links on your facebook page which will make them want to share plus like your updates
  • Get twitter followers, my dear quantity is vital.
  • Engage plus develop your twitter followers within your nice by utilizing tweepi.  
  • Interview influential people who belong to your topic category on video plus post them to YouTube
  • You must include your website link in your profile.
  • You should turn your posts into power point presentations and then post them to slideshare.
  • You must write a good headline on your presentation as well as on the title area.
  • You should make your LinkedIn profile public.
  • You can pose queries in Q&A section with links to the possible answer as a post link.

Apply these incredible tips and tricks you will be surprised in the journey which unfolds as you and your business are discovered and shared and your products are purchased because you and your business were found.

Tuesday, November 8, 2011

Some social media marketing tips and tricks for you!!

Facebook was a place where mothers used to write about their kids, brides would talk to their girlfriends about their upcoming wedding plus friends would share photos of their latest trip. Then businesses across the globe got wind of the 750 million people on Facebook and decided to chime in, with incredible business pages which tout specials, deals as well as other business-related promotions. But my dear there is an art to communicating in an atmosphere which is supposed to be about sharing and not selling. And this is why I have crafted this write-up. 

I will provide you with some social media marketing tips and tricks.

Here you go!! 

  • Use facebook for making friends and not clients my dear. Write about your local community plus events and post items of interest which go beyond your business.
  • Post just three times and day and not more. Do not overwhelm people.
  • Share stuff which has a reason for sharing. Remember your posts should not annoy people.
  • Offer incentives but do not be pushy my dear. Provide your deals just once a week and not each day.
  • Be exciting. Post content which you would want to share with your buddies. Facebook marketing is not about vending as much as it is about sharing.

I am sure by now you have a complete understanding about social media marketing. Go ahead use these tips and tricks right away. All the best.......