Wednesday, April 2, 2014

How important are meta keyword tags?

As with most search engine optimization queries there is no clear-cut answer, so I will just go with it depends. Basically Google does not use meta keyword tags any more at all. So if you are only tensed about how your website ranks on Google then you should not bother using meta keyword tags. They are not important then.

However if you want your website to show up on other search engines like Yahoo! and Bing then my dear meta keywords tags are very important. Yahoo and Bing have a combined ten percent share of search market which might not seem much at first glance but my dear this accounts for 4.6 billion searches each month in the United States alone.

Yahoo has stated in the past that they have stopped indexing meta keyword tag but they offer advice on improving one’s search position including; utilize a keyword meta tag for listing keywords for each page of one’s website. Utilize distinct lists of keywords which relate to each particular page on the website. Do not utilize one broad set of keywords for the whole website. Bing also offers akin suggestions in their head tag optimization blog.

So if you care about your website’s position on Yahoo! or Bing then follow please their advice, but like any search engine optimization technique you will require more than just a good meta keyword tag for getting a good ranking on any search engine.

Cheers to your online success!!

Wednesday, February 12, 2014

SEO tips and tricks for business blogging

The social web is undoubtedly a great stage for companies to reach out to more potential clients across the globe. Businesses of all sizes have gotten on the web to ply their trade plus distribute their news across news channels.

Among this the best tool which can work wonders for your company is business blog. In this write-up I will provide you with some tips and tricks which will make your life aboard the business blogging trails better.

Here you go:
  • Choosing the right topics is very important when it comes to business blogging. It would be normal for your visitors to automatically expect to know about what your firm has to say. This would of course mean blogging about things which are related to your niche and which will offer more knowledge. 

Thursday, September 26, 2013

A blog can work wonders: Know how

If you want to make money on the web and want to increase the search engine optimization of your website then undoubtedly you need a blog. Blogs began as very simple online applications to post online diaries. These were used by amateur news reporters, political activists and anyone who required a soapbox. Today things have changed and blogs have become an important part of your online marketing. In this piece of writing I will tell you about the benefits of blogging which will surely convince you to build a blog right away. 

The many benefits of blogging

•    You will get enhanced sales of your product or service if you have a blog.

•    Blogs get more traffic from search engines. Good enough reason to have a blog!!

•    News agencies are more likely to cover your business if you have a blog.

Friday, March 8, 2013

Ways plus benefits of link building

Link Building is the process of crating inbound links to one’s website. This can be done by reciprocal links, being listed in newsletters, e-zines, search engines, directories, etc. Link building is one of the best methods for making your website popular. There are few kinds of linking one of which is reciprocal links.

Reciprocal links is the process where two webmasters agree to display the other's link on their website. After link building when the number of websites which link to a specific website is called as link popularity which helps in the search engine ranking of a website.

  • It helps in getting quality traffic from pertinent websites which in turn enhances sales.
  • When there will be high quality incoming links the website will be seen as a valuable resource. Now that’s really nice!!
  • This process even helps the website get indexed by top search engines.
  • It helps in creating awareness, visibility as well as credibility of one’s website. 
  • Thanks to this process the website gets wider search engine exposure.
I am sure after reading this enlightening article you know the ways plus benefits of link building. So get going!!

Wednesday, November 7, 2012

Some tips for choosing keywords

Keyword research is one of the most vital tasks which you will complete for a successful inbound marketing strategy. It will be your first step before you craft your website, content or begin any marketing campaign. 

If your keyword research is not detailed plus managed correctly, then there is a big chance that your efforts will fail.

Here are some tips you must remember when performing keyword research:

  • Find the exact keyword phrase which people are utilizing to search for your product. If you have the website and Google analytics set up already then you can check your analytics for the terms people are utilizing most for finding your website. 
  • Put yourself in the client shoes when you are making your keyword list. Just think about the buyer’s intention when he/she is searching for your product. 
  • Monitor the keywords which your competition is utilizing. First you must analyze your competition’s website to know if it qualifies to compete with your website. It might be out-dated, stagnant or might have a low traffic rank. You must find information about your competitors.
Now that you know all the tips and tricks get a sheet of paper and prepare a list utilizing the above tips. Expend some time in this thought process and write down as many different variations as you can. Always remember that keyword research is an important piece of your marketing strategy. Proper keyword research will surely ensure a successful marketing campaign.

Thursday, April 5, 2012

Easy ways to increase YouTube Traffic

YouTube is ranked as the top video search engine and the third largest search engine on the World Wide Web. Numerous people load their videos on YouTube expecting them to get high viewing. This is particularly true when you want to make money using the video marketing. Just like written content, your YouTube videos also need to be optimized to attract more traffic.

You can increase views on YouTube in a number of ways. In the article below I will be discussing some effective tips to help you get increased views to your YouTube video.

  • The first and the most important way to attract more traffic is to create an interesting profile. When people like you video they instantly check your profile to know more about you. If your profile is boring they will just move on to next video and thereby you lose all the impact created by the video. Sometimes seeing interesting profiles or channel names, builds curiosity amongst viewers. This might encourage them to view your video. But remember to keep your profile professional as you are using YouTube for business.

  • Always keep the length of your video in mind. Even though YouTube doesn't impose any limits on the length but usually long videos tend to be boring. People will not watch the whole video and may miss the logo and URL of your website. The best way to go about the length is to keep it between 3 to 5 minutes and direct the viewers to your website for further information.

  • In order to get YouTube Traffic it is important to post a video which is useful for the viewers. In fact, it would be best to post viral videos. Viral videos are not just informative videos, but they also target the masses. So, if you have a viral for your video, people will promote your video themselves and you in turn get the benefit from it.

  • To attract more traffic to your video, it is essential to maintain the interest of the viewers. This can be easily done by creating series of videos and posting them on regular basis. This way the viewers will keep coming back to check on new videos and thus you earn audience loyalty.

  • Another effective way to enhance the YouTube traffic to your website is to leave comments on videos you like. But doing so, you will be able to grab the attention of those viewers with whom it would be difficult to connect.

  • Timing and planning ahead is also crucial for getting YouTube traffic. As there are times when the traffic is peak and at other times when there are not many viewers. So, in order to post your video in prime time you need to plan. Do keep the length of video and speed on the internet connection in mind while doing so.

  • Mostly viewers search for your videos through search engine and YouTube. So, your videos should be search-friendly. To achieve this, try to incorporate your major keywords in the title tags and in descriptions. Listing relevant keywords in the title also helps in getting increased YouTube Traffic.

I am certain that YouTube can prove to be a helpful source to generate traffic to your site. This will help you to promote your videos and at the same time face competition in a better way.

Friday, November 25, 2011

SEO mistakes that can deteriorate your web ranking

SEO or Search Engine Optimization is a vital tool in the hands of internet marketers to increase quality traffic for your online business. Although, it may appear very simple but a small SEO mistakes can prove fatal for your online business.

Below are discussed the top SEO mistakes that can give you low rankings in the search engine results.
  1. Targeting the wrong keywords is one of the biggest SEO mistakes, which sometimes even a SEO expert can commit. At time one may use keywords that describe their website however; the user may not use these keywords while making a search. To make this task easy, you can make of a keyword suggestion tool such as the Website Keyword Suggestion. This may aid you in finding appropriate keyword for your website.

  2. People also tend to use too much flash content and graphics while designing their website. Although, this would make your site attractive but, search engine crawlers only go through ‘text only documents’. So, to be listed by major search engine such as yahoo and Google, you must include good quality content about your product or services.

  3. You must mention the keyword or important search phrases in the < title > tag. This would help to optimize your website. Apart from this, the text used in the < title > tag would also appear when the user makes a search for your page title. In general people include their company name or product in the title. If you want to mention your company number put that in the end of the title. You just need to maintain the balance between leaving the title tag completely empty and stuffing it.

  4. Including the JavaScript for navigation is not an issue while building up your web pages, if you are considering the fact that the search engines do not read JavaScript. Thus, when making use of the JavaScript menus try and create a sitemap or forming the links in a no script tag.

  5. Amongst the various SEO mistakes, this one you must avoid completely to enjoy easy SEO of your website. Don’t opt for many back links and back link spamming. In fact, you should use only high quality back links as they will attract more traffic and generate higher sales.

  6. Another SEO mistake a lot of people commit is to underestimate the value of a good URL. It is essential to include the keywords in the URL, which means the domain itself or file names, this would increase the ranking of your site on the search engines.

  7. A number of SEO experts pay too much attention on the Meta keywords and description. In fact, Meta tags are considered passé as such tags do not ensure higher ranking of your website.

  8. People also tend to ignore maintaining their website on regular basis. Having consistency in your website and optimizing it by keeping an eye on the changes in the ranking is very crucial for the success of your online business.

  9. In the process of links building Mismanaging links is unacceptable in SEO campaign. So, always make sure that the keywords are spread uniformly across your website.

  10. Another mistake most of the online businesses make, is to expect immediate results from an SEO campaign. It should be remembered that SEO is a continuous process and to get the required impact on the ranking of the website it will take time.

I am sure you will certainly avoid the above mentioned SEO mistakes while creating your website so that you achieve high ranking with the search engines.

Thursday, November 24, 2011

Tips to Optimize your website for Mobile Users

In the 21st century, where everything is tech-savvy, you can directly connect to the World Wide Web through your mobile. With Smartphone, tablets outshining the number of computers, most of the users are making use of mobile devices for surfing the net and other online transaction. Keeping track of this thing, more and more businesses are developing a mobile-friendly online approach. But, to face cut throat competition and have an edge over your competitors it is vital to optimize your mobile site. Moreover, by Website Optimization you can easily reach your potential customer. Numerous studies conducted have also found out that if you have a mobile website there are 51% more chances of website visitors doing business with you.

I suggest the following points that you must bear in mind for Search Engine Optimization of your Website for Mobile Search.
  • Mobile phones are not equipped for typing long search queries. Most of the queries are restricted to one or two keywords. So, it is important to have shorter keywords or just keywords to attract more mobile traffic.

  • In general mobile searches are carried out for local products or services. Thus, the SEO for mobile search should be in such a way that it is able to reach out to the local customers. Most of the times, you will see mobile users make use of such searches to find out about local eating joints, local shopping places and so on.

  • Just like a regular website, a mobile site also needs promotion in order to get high ranking. Thus, you need to submit your site to prominent mobile search engines, directories and mobile portals. Moreover, a mobile user doesn't always make use of Google, but goes directly to the site he or she is aware of.

  • In mobile searches people don't have the time to go through long pages. Your mobile website must be created in such a way that it has shorter text length. However, this does not imply that you should leave out any significant keyword. Just keep in mind that you need a balance of the number of keyword used, neither they should be stuffed nor completely excluded.

  • Mobile search categories mainly include news headlines, weather forecast, share market, sports results amongst others. So, if you plan to make a site on any of these topics or you already have sites on these then, it is important to optimize your website to be mobile friendly. Otherwise, you might lose out of valuable local business. The other possibility is to have two versions of your online business one for the desktop users and the other for the mobile users.

  • Do remember to include Meta.txt in your mobile website. In case your entire site is not accessible still your site will be listed in the search results.

  • Finally, it is equally important to preview your website to know how it would actually appear on the mobile devices. However, this does not mean that you need to go through each and every mobile device. You can check your site on the most well-known ones. Any distorted appearance on the mobile will discourage the user to have a look even on the desktop site.

With all this information, I would like to say that although mobile search is relatively a new concept but with the increasing number of mobile searches, the days are not far away when such search will be at par with the desktop searches.

Use Social Bookmarking sites to increase your web traffic

Web Traffic is something online bloggers or web site owners looks forward to. In short, more and more people visit the website, the hiring ranking it would receive on the search engines like Yahoo, Google etc. One strategy that many internet marketers makes use of is to include the Social Bookmarking sites.

Through the Social Bookmarking sites you can share your favorite links with various people all around the world. So, now I will discuss some effective ways, which can be easily followed to get traffic from social booking site.

  • The first and foremost way to use social bookmarking site to drive traffic is to make the first paragraph attractive. Well framed headline and good description can help you to a great extent to get the attention of the visitors. The first paragraph will give the readers an idea of what the site is all about and thus if it is poorly written the visitors will get a wrong notion about the site.

  • Content is something that should always be original and related to the site. Bookmarking sites also give high importance to good quality content. So, make it a point that you don’t use junk content on your site. It should blend well with the site and also be informative.

  • You should make sure that the articles you post on the social bookmarking sites must also have attractive headlines. This is because the headlines are the first thing that the readers notice in the content.

  • When making a submission to bookmarking sites take extra care to select the right category, which is in close relevance to your site. This helps you to reach out to your target audience easily. Apart from this, don’t over do by submitting your site in additional categories in the hope of attracting more traffic.

  • Not just submitting content but timely submission is also equally important. This affects the type of exposure your website will receive. Moreover, for most of the social networking sites there is only 24 hours in hand to get to the front page. So, if you post content when the users are not available you will waste valuable time. Usually submitting on weekdays is better to attract more traffic.

  • You just don’t need a profile on the social bookmarking site but you require to build up your profile. As interesting profiles have more chances of being noticed by others.So, it is important to be actively involved in the site you have joined. You should comment on the submissions you like, join other communities, bookmark pages. A regular user who posts interesting content is bound to get more notice than non active members of social bookmarking sites.

  • Most of the users of social bookmarking sites are from English-speaking countries. So it would be recommended to submit your content in English only. If you need the story to be in other languages always remember to include an English translation.

  • Always cross check your facts before posting them. Users will not be excited to get wrong facts and might leave negative comments or voting.

  • People prefer those sites that have RSS feeds and newsletter subscription. As this will encourage the users to visit your site again and again. Also, place these in such a way that they get maximum visibility.

So, just make use of the information given above and I am positive that it will make a big difference to your profile and you will enjoy more visitors.

Easy ways to optimize your local business

Search Engine Optimization services have been used since decades to enhance online businesses. However, it does not make sense to get global presence if you have not made a mark for your local business in your city.

In today’s competitive market, people running online business prefers to hire SEO Companies that can help them target local as well global visitors. So, let us discuss the reasons to optimize and get the most out of local search.
  • First of all, targeting local customers help to build brand awareness about your products andservices for this you should ensure that you make use of local keywords to optimize your website. For example if you are located in New York and your business is to provide cab services then your key phrase must be “cab services New York”.

  • Moreover, by winning the trust of your local customers you will be able to capture the attention of the customers in other parts of the world easily giving you an edge over other online businesses.

  • Another and probably the most important reason to use SEO for local searches is that because such a area oriented search is not just affordable but it also results in increased ROI.

In order to optimize your website for local business, you must include on page and off page optimization along with some additions. With the following tips you will effortlessly get web presence in local results.
  • The most vital step is to include your city name to the Meta tags. You should add city name to the keywords, in the title, keyword tag and description tag of the webpage.

  • Make use of Google Local Business Center to promote your local business. Google allows you to submit your website description in its local business center free of cost. Thus, every time a visitor is searching for the product and services you are offering, a snapshot of your business along with a map will be shown.

  • One of the most important aspects of Search Engine Optimization is to create High Quality Backlinks. It is a measure of the website’s popularity. This can be easily done by submitting your web portal to internet yellow pages, PR search directories, Google webmasters tool and local search engines.

  • Another thing you should keep a note of is that you should select an appropriate service provider. Say for instance your business is in the United States and your domain is hosted by a service provider who is in Australia, then in all probability your website will achieve top ranking only in Australia. This is for the fact that the search engine will deduce your website to be an Australian website and make it difficult to attract traffic in your local area, which is the United States.

  • Today, social networking sites such as Twitter, Facebook etc are able to attract more traffic to websites than search engines. You can, thus, endorse your online business for free and precisely to those interested in availing your products and services. Moreover, the local groups on these sites can be catalyst for endorsing your business.
So, optimize your website for local search today and enjoy increased lead generation, sales and profits.