Use Social Bookmarking sites to increase your web traffic

Web Traffic is something online bloggers or web site owners looks forward to. In short, more and more people visit the website, the hiring ranking it would receive on the search engines like Yahoo, Google etc. One strategy that many internet marketers makes use of is to include the Social Bookmarking sites.

Through the Social Bookmarking sites you can share your favorite links with various people all around the world. So, now I will discuss some effective ways, which can be easily followed to get traffic from social booking site.

• The first and foremost way to use social bookmarking site to drive traffic is to make the first paragraph attractive. Well framed headline and good description can help you to a great extent to get the attention of the visitors. The first paragraph will give the readers an idea of what the site is all about and thus if it is poorly written the visitors will get a wrong notion about the site.


• Content is something that should always be original and related to the site. Bookmarking sites also give high importance to good quality content. So, make it a point that you don’t use junk content on your site. It should blend well with the site and also be informative.


• You should make sure that the articles you post on the social bookmarking sites must also have attractive headlines. This is because the headlines are the first thing that the readers notice in the content.


• When making a submission to bookmarking sites take extra care to select the right category, which is in close relevance to your site. This helps you to reach out to your target audience easily. Apart from this, don’t over do by submitting your site in additional categories in the hope of attracting more traffic.


• Not just submitting content but timely submission is also equally important. This affects the type of exposure your website will receive. Moreover, for most of the social networking sites there is only 24 hours in hand to get to the front page. So, if you post content when the users are not available you will waste valuable time. Usually submitting on weekdays is better to attract more traffic.


• You just don’t need a profile on the social bookmarking site but you require to build up your profile. As interesting profiles have more chances of being noticed by others.So, it is important to be actively involved in the site you have joined. You should comment on the submissions you like, join other communities, bookmark pages. A regular user who posts interesting content is bound to get more notice than non active members of social bookmarking sites.


• Most of the users of social bookmarking sites are from English-speaking countries. So it would be recommended to submit your content in English only. If you need the story to be in other languages always remember to include an English translation.


• Always cross check your facts before posting them. Users will not be excited to get wrong facts and might leave negative comments or voting.


• People prefer those sites that have RSS feeds and newsletter subscription. As this will encourage the users to visit your site again and again. Also, place these in such a way that they get maximum visibility.

So, just make use of the information given above and I am positive that it will make a big difference to your profile and you will enjoy more visitors.

Easy ways to optimize your local business

Search Engine Optimization services have been used since decades to enhance online businesses. However, it does not make sense to get global presence if you have not made a mark for your local business in your city.

In today’s competitive market, people running online business prefers to hire SEO Companies that can help them target local as well global visitors. So, let us discuss the reasons to optimize and get the most out of local search.

• First of all, targeting local customers help to build brand awareness about your products andservices for this you should ensure that you make use of local keywords to optimize your website. For example if you are located in New York and your business is to provide cab services then your key phrase must be “cab services New York”.


• Moreover, by winning the trust of your local customers you will be able to capture the attention of the customers in other parts of the world easily giving you an edge over other online businesses.


• Another and probably the most important reason to use SEO for local searches is that because such a area oriented search is not just affordable but it also results in increased ROI.

In order to optimize your website for local business, you must include on page and off page optimization along with some additions. With the following tips you will effortlessly get web presence in local results.

• The most vital step is to include your city name to the Meta tags. You should add city name to the keywords, in the title, keyword tag and description tag of the webpage.


• Make use of Google Local Business Center to promote your local business. Google allows you to submit your website description in its local business center free of cost. Thus, every time a visitor is searching for the product and services you are offering, a snapshot of your business along with a map will be shown.


• One of the most important aspects of Search Engine Optimization is to create High Quality Backlinks. It is a measure of the website’s popularity. This can be easily done by submitting your web portal to internet yellow pages, PR search directories, Google webmasters tool and local search engines.


• Another thing you should keep a note of is that you should select an appropriate service provider. Say for instance your business is in the United States and your domain is hosted by a service provider who is in Australia, then in all probability your website will achieve top ranking only in Australia. This is for the fact that the search engine will deduce your website to be an Australian website and make it difficult to attract traffic in your local area, which is the United States.


• Today, social networking sites such as Twitter, Facebook etc are able to attract more traffic to websites than search engines. You can, thus, endorse your online business for free and precisely to those interested in availing your products and services. Moreover, the local groups on these sites can be catalyst for endorsing your business.

So, optimize your website for local search today and enjoy increased lead generation, sales and profits.

Some small business social media marketing tips and tactics

Social media is undoubtedly a great medium to promote your small business. The first and foremost thing which you need to do is outline clear goals for your social media marketing efforts and find out how will you measure your success. Once you have outlined your goals then go through the below noted tips and tactics which will tell you how you can begin to leverage social media for your marketing efforts.

Tips and tactics

•    Use Facebook. It offers exceptional and low cost marketing opportunities for small business. The best thing is that it has over 300 million users. While this seems and outrageous number for your to target but still it offers an extremely powerful platform for building your presence. So get active on Facebook right away!!

•    Twitter can also work wonders when it comes to small business social marketing. It has grown tremendous over the last year. You can undoubtedly leverage twitter for your small business.

Some basic SEO and SEM tips and tricks

If you want steady stream traffic to your website then you need to work on your strategy which includes all the tips and tricks I have noted below. Keep in mind that the results will not be overnight; it will surely take some time to build traffic and for the top search engines like Google, Yahoo! and Bing to rank your website higher on results based on a specific keyword related to your website. You must include plenty of content related to your specific niche and update it as often as you can; trust me the search engines love it.

Some Tips and tricks mentioned below for you:

• Add a sitemap to your website. This is very important when it comes to SEO and SEM. 

• Submit your website to top search engines like Google, Yahoo! and Bing.
  
  

SEO and SEM tips and tricks for websites and blogs: Part II

In my last write-up "SEO and SEM tips and tricks for websites and blogs: Part I" you got to know about search engine optimization and search engine marketing. Now let me provide you with some SEO and SEM tips and tricks for blogging.

Here you go with some more tips:

• As a blogger; you are surely going to make friends and as well as influence people. Adding value to your write-ups with links to other websites and blogs will surely help you out in enriching your write-ups. But remember my dear it is not just a case of adding a link to any piece of text. If you truly value the links that you are adding then you must use the right text with the right words for the link itself.

• Writing compelling, quality articles is very important when it comes to blogging. Always remember buddy content is king and everything else is secondary.
  
  

SEO and SEM tips and tricks for websites and blogs: Part I

SEO stands for search engine optimization while SEM for search engine marketing.  They are similar in certain respects but actually serve very different purposes. Fortunately; both of them are also very much complementary.

SEO is about making your website or blog appeal to the search engines. If they are unable to find what they are looking for then they cannot build up a list of the things they need to know about and then use it to match against a search someone types into Google; for instance.

SEM involves promoting an article to particular places like web directories, email campaigns, industry forums or by asking friends or linked businesses to add a link from their website or blog to yours.

Some tips and tricks for beginners: 

• Understand how search engines work. This is the most important thing when it comes to SEO.

• Once you have understood how search engines work then optimize your articles and web pages for search engines.

I am sure by now you have a complete understanding about SEO and as well as SEM.

Read my Part II for more on this.