Tuesday, September 6, 2011

Landing page optimization

It is important to understand what is landing page optimization. Webmasters should always remember that the landing page is extremely essential and is responsible for conversions as well.

Landing pages play great role in Google AdWords; the biggest opportunity for all webmasters in paid search is, optimizing landing pages as they can bring in incessant improvements to conversion. Poorly optimized landing pages will not work for any business.

The pointers that webmasters should remember for effective landing page optimization are namely begin with high volume or high value segments, monitor your visitor’s profile, the time spent on the webpage, utilize badging, utilize all of the real estate wisely and lastly test and test again.

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