Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Wednesday, February 12, 2014

SEO tips and tricks for business blogging

The social web is undoubtedly a great stage for companies to reach out to more potential clients across the globe. Businesses of all sizes have gotten on the web to ply their trade plus distribute their news across news channels.

Among this the best tool which can work wonders for your company is business blog. In this write-up I will provide you with some tips and tricks which will make your life aboard the business blogging trails better.

Here you go:
  • Choosing the right topics is very important when it comes to business blogging. It would be normal for your visitors to automatically expect to know about what your firm has to say. This would of course mean blogging about things which are related to your niche and which will offer more knowledge. 

Thursday, November 24, 2011

Use Social Bookmarking sites to increase your web traffic

Web Traffic is something online bloggers or web site owners looks forward to. In short, more and more people visit the website, the hiring ranking it would receive on the search engines like Yahoo, Google etc. One strategy that many internet marketers makes use of is to include the Social Bookmarking sites.

Through the Social Bookmarking sites you can share your favorite links with various people all around the world. So, now I will discuss some effective ways, which can be easily followed to get traffic from social booking site.

  • The first and foremost way to use social bookmarking site to drive traffic is to make the first paragraph attractive. Well framed headline and good description can help you to a great extent to get the attention of the visitors. The first paragraph will give the readers an idea of what the site is all about and thus if it is poorly written the visitors will get a wrong notion about the site.

  • Content is something that should always be original and related to the site. Bookmarking sites also give high importance to good quality content. So, make it a point that you don’t use junk content on your site. It should blend well with the site and also be informative.

  • You should make sure that the articles you post on the social bookmarking sites must also have attractive headlines. This is because the headlines are the first thing that the readers notice in the content.

  • When making a submission to bookmarking sites take extra care to select the right category, which is in close relevance to your site. This helps you to reach out to your target audience easily. Apart from this, don’t over do by submitting your site in additional categories in the hope of attracting more traffic.

  • Not just submitting content but timely submission is also equally important. This affects the type of exposure your website will receive. Moreover, for most of the social networking sites there is only 24 hours in hand to get to the front page. So, if you post content when the users are not available you will waste valuable time. Usually submitting on weekdays is better to attract more traffic.

  • You just don’t need a profile on the social bookmarking site but you require to build up your profile. As interesting profiles have more chances of being noticed by others.So, it is important to be actively involved in the site you have joined. You should comment on the submissions you like, join other communities, bookmark pages. A regular user who posts interesting content is bound to get more notice than non active members of social bookmarking sites.

  • Most of the users of social bookmarking sites are from English-speaking countries. So it would be recommended to submit your content in English only. If you need the story to be in other languages always remember to include an English translation.

  • Always cross check your facts before posting them. Users will not be excited to get wrong facts and might leave negative comments or voting.

  • People prefer those sites that have RSS feeds and newsletter subscription. As this will encourage the users to visit your site again and again. Also, place these in such a way that they get maximum visibility.

So, just make use of the information given above and I am positive that it will make a big difference to your profile and you will enjoy more visitors.

Easy ways to optimize your local business

Search Engine Optimization services have been used since decades to enhance online businesses. However, it does not make sense to get global presence if you have not made a mark for your local business in your city.

In today’s competitive market, people running online business prefers to hire SEO Companies that can help them target local as well global visitors. So, let us discuss the reasons to optimize and get the most out of local search.
  • First of all, targeting local customers help to build brand awareness about your products andservices for this you should ensure that you make use of local keywords to optimize your website. For example if you are located in New York and your business is to provide cab services then your key phrase must be “cab services New York”.

  • Moreover, by winning the trust of your local customers you will be able to capture the attention of the customers in other parts of the world easily giving you an edge over other online businesses.

  • Another and probably the most important reason to use SEO for local searches is that because such a area oriented search is not just affordable but it also results in increased ROI.

In order to optimize your website for local business, you must include on page and off page optimization along with some additions. With the following tips you will effortlessly get web presence in local results.
  • The most vital step is to include your city name to the Meta tags. You should add city name to the keywords, in the title, keyword tag and description tag of the webpage.

  • Make use of Google Local Business Center to promote your local business. Google allows you to submit your website description in its local business center free of cost. Thus, every time a visitor is searching for the product and services you are offering, a snapshot of your business along with a map will be shown.

  • One of the most important aspects of Search Engine Optimization is to create High Quality Backlinks. It is a measure of the website’s popularity. This can be easily done by submitting your web portal to internet yellow pages, PR search directories, Google webmasters tool and local search engines.

  • Another thing you should keep a note of is that you should select an appropriate service provider. Say for instance your business is in the United States and your domain is hosted by a service provider who is in Australia, then in all probability your website will achieve top ranking only in Australia. This is for the fact that the search engine will deduce your website to be an Australian website and make it difficult to attract traffic in your local area, which is the United States.

  • Today, social networking sites such as Twitter, Facebook etc are able to attract more traffic to websites than search engines. You can, thus, endorse your online business for free and precisely to those interested in availing your products and services. Moreover, the local groups on these sites can be catalyst for endorsing your business.
So, optimize your website for local search today and enjoy increased lead generation, sales and profits.

Wednesday, November 9, 2011

Some social media marketing tips and tricks!


When used in the right way, social media can work wonders for your business. 

In this write-up I will provide you with some synergistic social media marketing tips and tricks to market your content as well as ideas plus help them to spread to a global audience. 

I am sure these incredible tips and tricks will benefit you and your business greatly.

Here you go!!
  • You must produce inspiring, enlightening and awesome content which is so compelling that people would like to share it. All media is about good content and my dear this holds true for social media as well.
  • You must write regularly and consistently. Only then people will come and visit regularly.
  • Update your facebook page with your posts right after publishing.
  • Provide content plus links on your facebook page which will make them want to share plus like your updates
  • Get twitter followers, my dear quantity is vital.
  • Engage plus develop your twitter followers within your nice by utilizing tweepi.  
  • Interview influential people who belong to your topic category on video plus post them to YouTube
  • You must include your website link in your profile.
  • You should turn your posts into power point presentations and then post them to slideshare.
  • You must write a good headline on your presentation as well as on the title area.
  • You should make your LinkedIn profile public.
  • You can pose queries in Q&A section with links to the possible answer as a post link.

Apply these incredible tips and tricks you will be surprised in the journey which unfolds as you and your business are discovered and shared and your products are purchased because you and your business were found.

Monday, October 3, 2011

Panda update 2.5 is here!!

What the webmasters across the globe had been speculating for the past weeks has finally arrived; Panda 2.5 is here. Google itself has given a confirmation of this; exclaiming that the latest issue of their Panda algorithm update is live in this statement given by Google-

We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.

How everyone came to know?

Dani Horowitz who is the founder plus CEO of DaniWeb; an IT discussion community; sent out an e-mail exclaiming that her website was hit on the 28th September.

The e-mail she sent out exclaims; “After being hit in February, and fully documenting every change we’ve made, we eventually made a more than complete recovery. However, we were hit again on Wednesday, September 28th, once again losing more than half of our traffic, I think this might even be a bigger hit than last time. It is a definite confirmation that we lost all our Google traffic overnight.”

So far; Google has just confirmed the update but it is not sharing any further information about what kinds of websites, pages or content this update targeted.

Wednesday, September 28, 2011

Importance of sitemap

A sitemap is perhaps the last thing a person would make when building a website. Thanks to the age of design; look plus features often simple things like a sitemap is forgotten. By mentioning the importance of a sitemap with respect to various points; I hope you will justify not just expending time on making a sitemap; but one which gives your website the backbone structure it truly deserves.

Few reasons to make a sitemap for your website:

•    A sitemap can make navigation easy. If a website has hundreds of webpages plus links; it is undoubtedly very easy for someone to wander off and get lost. It would be surely great if the person could just click on the sitemap and find out what information lies where.

Tuesday, September 27, 2011

Google ranking secrets for you

Google has lately filed a patent which details many points that Google uses to rank web pages. The title of patent is "Information retrieval based on historical data" and it confirms the existence of Google sandbox and that it can apply to all web pages.

The patent specification revealed loads of information about possible methods Google may use your web page changes for determining the ranking of your website. Apart from web page content; ranking of web pages is influenced by the frequency of page or website updates as well.  Google measures content changes for determining how fresh or how stale a web page is. This does not mean that it is always worthwhile to regularly change the content of your webpages. Google exclaims that stale results may be desirable for information which does not need updating while fresh content is good for results which need it.

Saturday, September 17, 2011

Some reasons why your business needs a website

The first and foremost answer to this question is undoubtedly to establish a presence. Even if you just conduct business within your community then also you must let people in that community know that you want to serve them in any way possible. If you do not tell them trust me your competitors will and I am sure you don’t want that!!

Thanks to a website you can make your business information available to everyone across the globe without any additional effort. Following pointers will give you some more good reasons for getting a website for your business today:

Friday, September 16, 2011

Some basic SEO and SEM tips and tricks

If you want steady stream traffic to your website then you need to work on your strategy which includes all the tips and tricks I have noted below. Keep in mind that the results will not be overnight; it will surely take some time to build traffic and for the top search engines like Google, Yahoo! and Bing to rank your website higher on results based on a specific keyword related to your website. You must include plenty of content related to your specific niche and update it as often as you can; trust me the search engines love it.

Some Tips and tricks mentioned below for you:
  • Add a sitemap to your website. This is very important when it comes to SEO and SEM. 
  • Submit your website to top search engines like Google, Yahoo! and Bing.

Wednesday, September 14, 2011

SEO and SEM tips and tricks for websites and blogs: Part I

SEO stands for search engine optimization while SEM for search engine marketing.  They are similar in certain respects but actually serve very different purposes. Fortunately; both of them are also very much complementary.

SEO is about making your website or blog appeal to the search engines. If they are unable to find what they are looking for then they cannot build up a list of the things they need to know about and then use it to match against a search someone types into Google; for instance.

SEM involves promoting an article to particular places like web directories, email campaigns, industry forums or by asking friends or linked businesses to add a link from their website or blog to yours.

Some tips and tricks for beginners: 
  • Understand how search engines work. This is the most important thing when it comes to SEO.
  • Once you have understood how search engines work then optimize your articles and web pages for search engines.
I am sure by now you have a complete understanding about SEO and as well as SEM.

Read my Part II for more on this.


Friday, September 9, 2011

Get your small business website the ranking it truly deserves

If you have a small business website and want it to reap huge profits then you have come to the right place. Reaping profits is the main aim of any business; be it small or big. In this write-up I will give you some incredible tips which will work wonders for your small business website. So read on!!

Here you go
  • Content is king when it comes to SEO. So add a lot of content and if possible in serviceable English. You must get around 10-30 pages of new content a month and get this content linked to.
  • If your SEO specialist is promising to submit your website to thousands of search engines then trust me he/she is misleading you. Just remember if you put together the top search engines of every single country it would surely be far less than a   hundred.
  • Never use black hat tricks. This will not work in the long run and in the worst case your website might get removed from the search engine completely. So please avoid black hat tricks!!
  • Create a nice YouTube video. The best thing about online videos is that they can effortlessly slip under the radar as long as they are entertaining. So take advantage of this by creating an incredible video. 

Now that you know all the tips and tricks to get your small business website the ranking it truly deserves do not waste time and get going!! Cheers to your success!!

Thursday, September 8, 2011

The ins and outs of search engine optimization

Hey!! Do not be tensed if you do not know about search engine optimization because you are not the only one. SEO basically involves enhancing internal and external aspects of a website for getting quality traffic from top search engines like Google, Yahoo! and Bing.


Now you must be wondering why do you need seo for your website.

The majority of internet traffic is driven by the top search engines. If your website does not get listed in the top results then you will not get the traffic you truly deserve.

Thanks to SEO you will be able to get quality traffic and your task is just to convert potential clients into permanent ones. Sounds easy right?



How to optimize your website?


Search engine optimization is not an easy job and people who are in this business know this very well. It needs sharp mind, smart thinking, patience plus in depth knowledge of the entire process. So basically it is not everyone’s cup of tea. So you need to find a reputable seo provider who will do the job for you. A seo specialist will surely move your website up in the rankings as quickly as possible and will keep your website at or near the top once he/she gets it there.