Monday, October 3, 2011

Panda update 2.5 is here!!

What the webmasters across the globe had been speculating for the past weeks has finally arrived; Panda 2.5 is here. Google itself has given a confirmation of this; exclaiming that the latest issue of their Panda algorithm update is live in this statement given by Google-

We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.

How everyone came to know?

Dani Horowitz who is the founder plus CEO of DaniWeb; an IT discussion community; sent out an e-mail exclaiming that her website was hit on the 28th September.

The e-mail she sent out exclaims; “After being hit in February, and fully documenting every change we’ve made, we eventually made a more than complete recovery. However, we were hit again on Wednesday, September 28th, once again losing more than half of our traffic, I think this might even be a bigger hit than last time. It is a definite confirmation that we lost all our Google traffic overnight.”

So far; Google has just confirmed the update but it is not sharing any further information about what kinds of websites, pages or content this update targeted.

Theme bleeding: What it is and how to avoid it

Theme bleeding is a link leading from a particular topic or theme to another theme which is not directly related. Content plus navigation of a website are believed to be two key pillars which support any SEO campaign. However sometimes; good content and a well thought of navigation may not be able to work the SEO wonders which it was supposed to.

How to avoid theme bleeding

•    You must plan your navigation properly. Majority of webmasters recommend the use of a silo structure for your website wherein associated content is stacked together.

•    You must utilize the nofollow attribute. You should add a nofollow attribute to pages which you do no want the search spiders to crawl.

•    The most effective technique for preventing theme bleeding is using the robots.txt file. This file is a simple text file which sits on your server in the akin directory where your homepage exists. Using this file in links which do you do not want to be crawled will make sure that search spiders under any condition will not crawl these links.

I am sure after enlightening reading this post you know what is theme bleeding and how you can avoid it. So get going!!