Some small business social media marketing tips and tactics

Social media is undoubtedly a great medium to promote your small business. The first and foremost thing which you need to do is outline clear goals for your social media marketing efforts and find out how will you measure your success. Once you have outlined your goals then go through the below noted tips and tactics which will tell you how you can begin to leverage social media for your marketing efforts.

Tips and tactics

•    Use Facebook. It offers exceptional and low cost marketing opportunities for small business. The best thing is that it has over 300 million users. While this seems and outrageous number for your to target but still it offers an extremely powerful platform for building your presence. So get active on Facebook right away!!

•    Twitter can also work wonders when it comes to small business social marketing. It has grown tremendous over the last year. You can undoubtedly leverage twitter for your small business.

Some basic SEO and SEM tips and tricks

If you want steady stream traffic to your website then you need to work on your strategy which includes all the tips and tricks I have noted below. Keep in mind that the results will not be overnight; it will surely take some time to build traffic and for the top search engines like Google, Yahoo! and Bing to rank your website higher on results based on a specific keyword related to your website. You must include plenty of content related to your specific niche and update it as often as you can; trust me the search engines love it.

Some Tips and tricks mentioned below for you:

• Add a sitemap to your website. This is very important when it comes to SEO and SEM. 

• Submit your website to top search engines like Google, Yahoo! and Bing.
  
  

SEO and SEM tips and tricks for websites and blogs: Part II

In my last write-up "SEO and SEM tips and tricks for websites and blogs: Part I" you got to know about search engine optimization and search engine marketing. Now let me provide you with some SEO and SEM tips and tricks for blogging.

Here you go with some more tips:

• As a blogger; you are surely going to make friends and as well as influence people. Adding value to your write-ups with links to other websites and blogs will surely help you out in enriching your write-ups. But remember my dear it is not just a case of adding a link to any piece of text. If you truly value the links that you are adding then you must use the right text with the right words for the link itself.

• Writing compelling, quality articles is very important when it comes to blogging. Always remember buddy content is king and everything else is secondary.
  
  

SEO and SEM tips and tricks for websites and blogs: Part I

SEO stands for search engine optimization while SEM for search engine marketing.  They are similar in certain respects but actually serve very different purposes. Fortunately; both of them are also very much complementary.

SEO is about making your website or blog appeal to the search engines. If they are unable to find what they are looking for then they cannot build up a list of the things they need to know about and then use it to match against a search someone types into Google; for instance.

SEM involves promoting an article to particular places like web directories, email campaigns, industry forums or by asking friends or linked businesses to add a link from their website or blog to yours.

Some tips and tricks for beginners: 

• Understand how search engines work. This is the most important thing when it comes to SEO.

• Once you have understood how search engines work then optimize your articles and web pages for search engines.

I am sure by now you have a complete understanding about SEO and as well as SEM.

Read my Part II for more on this.