Google celebrates its 13th birthday with Google doodle

 

The top search engine Google marks entering its teen age by turning its home page into a birthday party scene. Surrounded by lovely balloons plus streamers; the logo is decorated with party hats and it sits behind a table piled up with wrapped presents and a large white birthday cake with thirteen candles.

Though Google's founders; Larry Page and Sergey Brin built their first search engine in year 1996; it was not until year 1998 that they formalized their work and crafted Google. The company filed for incorporation on 4th September, 1998 and Google.com domain was registered on 15th September.

Google lately launched their Google+ social networking service to all users; in an effort to counteract facebook's growing popularity. Research from Nielsen showed that US internet users expend more time on Facebook than any other website. But; other research proves that Google enjoys a 90 per cent share when it comes to global internet search market. Now that’s really nice!!

Google ranking secrets for you

Google has lately filed a patent which details many points that Google uses to rank web pages. The title of patent is "Information retrieval based on historical data" and it confirms the existence of Google sandbox and that it can apply to all web pages.

The patent specification revealed loads of information about possible methods Google may use your web page changes for determining the ranking of your website. Apart from web page content; ranking of web pages is influenced by the frequency of page or website updates as well.  Google measures content changes for determining how fresh or how stale a web page is. This does not mean that it is always worthwhile to regularly change the content of your webpages. Google exclaims that stale results may be desirable for information which does not need updating while fresh content is good for results which need it.

Landing page optimization

It is important to understand what is landing page optimization. Webmasters should always remember that the landing page is extremely essential and is responsible for conversions as well.

Landing pages play great role in Google AdWords; the biggest opportunity for all webmasters in paid search is, optimizing landing pages as they can bring in incessant improvements to conversion. Poorly optimized landing pages will not work for any business.

The pointers that webmasters should remember for effective landing page optimization are namely begin with high volume or high value segments, monitor your visitor’s profile, the time spent on the webpage, utilize badging, utilize all of the real estate wisely and lastly test and test again.

Duplicate content issue

Duplicate content is without a doubt an important issue for all web marketers; specifically in case of all e-commerce websites.

All webmaster must know the facts for major Google patents. Everyone needs major medication for getting through the Google patents and put up an example of a typical website wireframe. It is important to understand what goes into a duplicate content algorithm; please note that everything is ignored except for a content block which lies in middle. Search engines always focus on the main content of the webpage and not the secondary one.

For example add four pieces of content on one page and then put the same content in rearranged manner. Search engine algorithms can figure it out and can list it as a duplicate content. Therefore, always remember playing out with the content blocks will not make any difference. This simply intends that if you substitute words out in a block of content; the search engines can detect it.

Going beyond the numbers

Webmaster’s must concentrate on the growing SEO metrics from Page Rank to LTV plus return on investment.

There are many methods to move beyond page rank, to novel metrics which will enhance the budget allotted to search engine optimization services by the companies.

Many clients find it difficult to measure search engine optimization performance because of disconnect between legacy systems in tracking performance. In case of large companies looking out for immediate results, and novel breakthroughs; whereas natural search benefits are longer term. Search engine optimization performance is not maintained from the years gone by; that is why there is no way of comparison. Poor analytics can also be a reason behind the corporations questioning search engine optimization effectiveness. Often the people who delegate budget on search marketing; know little about it.