Wednesday, September 14, 2011

SEO and SEM tips and tricks for websites and blogs: Part I

SEO stands for search engine optimization while SEM for search engine marketing.  They are similar in certain respects but actually serve very different purposes. Fortunately; both of them are also very much complementary.

SEO is about making your website or blog appeal to the search engines. If they are unable to find what they are looking for then they cannot build up a list of the things they need to know about and then use it to match against a search someone types into Google; for instance.

SEM involves promoting an article to particular places like web directories, email campaigns, industry forums or by asking friends or linked businesses to add a link from their website or blog to yours.

Some tips and tricks for beginners: 
  • Understand how search engines work. This is the most important thing when it comes to SEO.
  • Once you have understood how search engines work then optimize your articles and web pages for search engines.
I am sure by now you have a complete understanding about SEO and as well as SEM.

Read my Part II for more on this.

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