Panda update 2.5 is here!!

What the webmasters across the globe had been speculating for the past weeks has finally arrived; Panda 2.5 is here. Google itself has given a confirmation of this; exclaiming that the latest issue of their Panda algorithm update is live in this statement given by Google-

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”

How everyone came to know?

Dani Horowitz who is the founder plus CEO of DaniWeb; an IT discussion community; sent out an e-mail exclaiming that her website was hit on the 28th September.

The e-mail she sent out exclaims; “After being hit in February, and fully documenting every change we’ve made, we eventually made a more than complete recovery. However, we were hit again on Wednesday, September 28th, once again losing more than half of our traffic, I think this might even be a bigger hit than last time. It is a definite confirmation that we lost all our Google traffic overnight.”

So far; Google has just confirmed the update but it is not sharing any further information about what kinds of websites, pages or content this update targeted.

Google ranking secrets for you

Google has lately filed a patent which details many points that Google uses to rank web pages. The title of patent is "Information retrieval based on historical data" and it confirms the existence of Google sandbox and that it can apply to all web pages.

The patent specification revealed loads of information about possible methods Google may use your web page changes for determining the ranking of your website. Apart from web page content; ranking of web pages is influenced by the frequency of page or website updates as well.  Google measures content changes for determining how fresh or how stale a web page is. This does not mean that it is always worthwhile to regularly change the content of your webpages. Google exclaims that stale results may be desirable for information which does not need updating while fresh content is good for results which need it.